This article was contributed by Adam Eyal.
What is the most identifiable part of a business?
Think about it. Some of the biggest household names have iconic logos which are recognized worldwide. The yellow McDonald’s ‘M’, the Apple logo, Twitter’s blue bird icon and Coca Cola’s distinctive red and white script are all examples where logos are instantly recognizable. Even if you have never been a customer, there’s no doubting which business it represents.
A logo is such an important part of your corporate branding, so it’s important to get your logo right.
What are the benefits of a professional logo design?
Below are 6 top reasons to invest in a professional logo design:
- A great logo gives a great first impression
- Designed with a concept and strategy of a professional
- A good logo gives your business an identity & makes it easier to build your brand
- Your logo will help you to project a professional image
- You will get the correct formats and variations for all media
- You will see a return on your investment
Professional logo design can help you to achieve all of the above. Hiring a designer to create a unique logo to represent your brand could mean the difference between dwindling interest and instant success.
In business, time is money, so here are some more reasons why you should put effort into getting your professional logo right from the start.
A great logo gives a great first impression
They say that customers make a decision on a business within the first third of a second of their first encounter. Often, your logo and company name is the first thing that they see, so sometimes a well-designed logo is enough to hook a potential customer.
The color, font, size and style of the logo says a lot about a business, so you’ll want to make sure that it represents who you are and what you supply.
That’s why it’s important to enlist the help of a professional. They will take the key messages of your business and turn them into a visual icon that will catch people’s attention and encapsulate your brand.
First impressions are incredibly important in the world of business, so with the help of professional logo design you can make your first impression count.
Designed with a concept and strategy of a professional
If you’re not a designer, it’s unlikely that you’ll inadvertently create the next Nike tick by accident. Instead, you’ll probably come up with a ton of dodgy attempts, and no matter how much you tweak it you still might not be happy with your final design.
If you choose an established agency or freelancer with an impressive portfolio and set of testimonials to design your logo, you can draw on their wealth of experience. A great logo designed by an experienced designer that has had success with other logos is a sure-fire way to launch the success of your own brand. Remember that your logo is not your brand – see here for the differences.
A good logo makes it easier to build your brand identity
Designing a good logo is essential for any business because it’s a basic foundation block upon which you can build a bigger brand.
A logo is not your brand. A logo and a brand are two separate things (see here for the differences), but of course a logo plays a huge part in giving a brand its identity. Often, it becomes an iconic pictorial representation of the brand: the aspect of a business which people can identify the most easily.
Of course, all aspects of branding should be done in conjunction with each other, but if you have the right name and a professional logo design, you can move onto creating branded literature, a cohesive web presence, and even your own corporate graphic guidelines. Get the logo right, and it ties everything together, so success with all the other aspects of your business’s branding will come more easily.
Your logo will help you to project a professional image
Professional logo design agencies/freelancers employ trained designers and creative thinkers who excel at taking a concept and turning it into a visual form. The result is that your logo is guaranteed to look professional. There are many styles of logos, as seen above, and designers can recommend what is right for your business goals.
If you’re not a designer but you’ve played around with photo alteration or graphic design software in the past, you’ll know that it isn’t as easy as it looks to create smart, professional designs. These companies use specialized software which can transform a logo in just a few clicks – while it might take an amateur a few hours – so they are fully set up for the job at hand.
If your logo has been designed effectively, it will reflect your key colors, corporate fonts and your overall brand style in one simple snapshot, so that you can use it anywhere and everywhere that your marketing team can think of!
You can use your professional logo to market your brand across all media
As your business grows, you will probably want to market your brand across various forms of media. This could include everything from printed material to online content, from trade shows and exhibitions to free gifts and corporate giveaways.
As you progress, you’ll find that many creative agencies and printing companies are very strict in the file types which they can use. You’ll be asked for .eps, .png, .psd, .indd and .ai files (to list just a few), and the color requirements are usually very specific. You may even require different sizes or layouts of your logo. You may even need a responsive logo design.
Some small, new businesses create new or slightly different versions of their logo each time they need it, but this just comes across as amateurish. With a professional logo, you will have one iconic image, with tailored variations, which you can use to promote your brand on virtually any surface. You will have a go-to design in the correct format and a high resolution for use across many different media.
You will see a return on your investment
The logo & branding design process of JUST Creative.
Hiring a professional logo designer might seem like an unnecessary expense – especially if you are at the start-up stages of a business – but it’s a worthwhile, long-term investment.
As your brand reputation grows, customers will begin to trust you and the products or services which you offer.
A well designed logo gives your brand credibility. If your logo represents your business effectively, you will attract the clients which you want to reach.
If your logo looks unprofessional, tacky or homemade, you may end up turning away potential customers who want something with a smarter finish. As we’ve already discovered, first impressions count, so a professional logo design will encourage customers to trust you to deliver what they’re expecting.
Brand loyalty is one of the most sought-after things within business, so once you convince your customers to trust you, you will have overcome the biggest hurdle. Of course, happy customers are likely to refer their friends and family, so if your well-designed logo represents trust, security and support, you will likely see an upturn in both new and returning customers.
Sold? Ready to start your logo / branding project with JUST Creative?
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